Seller-buyer interactions during the commercialization of technological process innovations
Article Abstract:
Sellers of innovative manufacturing technologies should develop close business relationships with clients during the introduction and marketing of the new technology. Buyers of new manufacturing technologies should be guided or assisted by sellers to prevent complications during the process of product installation. Sellers should evaluate the performance of the new technology based on the comments and preferences of the buyer. They should also conduct intensive product training and provide vital technical advice to buyers.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 1996
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Implementation of industrial process innovations: factors, effects, and marketing implications
Article Abstract:
Manufacturing companies that are eyeing to maintain their market competence amidst industrial changes must underscore the importance of implementation processes. Implementation may be viewed as a complex process influenced by a number of innovation factors. By focusing on implementation processes, firms may be able to ensure that products are integrated properly within the current system. Implementation further allows users to utilize external and internal information for the creation of efficient marketing strategies.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 1999
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A taxonomy of relationship approaches during product development in technology-based industrial markets
Article Abstract:
An empirical study sought to determine the different relationship approaches adopted by sellers of technology-based industrial innovations during new product development and identify the deciding factors which predicate the use of a specific relationship approach by sellers during new product development. One significant implication of the analysis is that sellers must carefully consider targeting issues and product strategy when deciding on the adoption of a suitable relationship approach.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 1999
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