Serenity, liquor - but little recovery - in 2002
Article Abstract:
Ad spending for 2001 has been down and projections are that it may not pick up again until six months into 2002, so says New York media economist Jack Myers. Myers sees only a few bright spots as budget cuts for advertising spending continue. Those include advertising spending for the 2002 Winter Olympics, local 2002 political campaigns and entertainment products such as video games, movies, DVDs and VHS releases. Advertisers will continue to stress patriotism and serenity as themes for their ads and will spend less ad money on TV advertising.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Bargain prices lure some to increase ads
Article Abstract:
With the global economy in recession, most major advertisers have cut back on ad spending, according to a report by Taylor Nelson Sofres ad-tracking subsidiary CMR. A few, though, have taken advantage of the lower ad rates and have boosted spending with the outlook toward a bigger share of the market. These large companies include AT&T Wireless, Home Depot, Pharmacia, Lowe's and Campbell Soup.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Starbucks hits a humorous note in pitching iced coffee to Brits. Icon is no longer Lipton's cup of tea
- Abstracts: Learning from toys: lessons in managing supply chain risk from the toy industry. Enabling customization using standardized operations
- Abstracts: Big spenders get a little more choosy; consumer confidence is falling, but some parts of the luxury market are still on a high
- Abstracts: Not-so-soft sell. Boeing pitches IT to the world. Windows 2000 pitches in among the mature and free
- Abstracts: Rearranging risks and rewards in a supply chain. Long term survivors. The management of external resources