Shedding some light on store atmospherics Influence of illumination on consumer behavior

Article Abstract:

A study looks at how display lighting can have an affect on consumer approach and avoidance behavior. It was found that supplemental lighting treatments had a positive affect on consumer behavior and that interactions between lighting and display were found to be significant.

Psychological aspects, Research, Retail stores, Stores, Lighting, Sales

---

Control and affect: the influence of feeling in control of the retail environment of affect, involvement, attitude, and behavior

Article Abstract:

Consumers feel the need to have control and any loss of control in their exchange relationships will be viewed negatively. Retail environments can have a very strong effect on how consumers view this power struggle. The article looks at consequences of control perceptions.

Analysis, Customer relations

---

The Internet as information minefield: an analysis of the source and content of brand information yielded by net searches

Article Abstract:

An evaluation of brand information available on the Internet is discussed.

General services, On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Evaluation, Online services, Internet services, Cable television, Company systems management, Information management, Business information services, Cable television/data services, Brand identity, Business database

Similar abstracts:

• Abstracts: Three giant phone firms plan venture to offer joint service to multinationals. NTT unit to vie with U.S. firms in data communications services
• Abstracts: A perspective on the stock market's fixation on accounting numbers. Accounting disclosures and the market's valuation of oil and gas properties
• Abstracts: Some computers manage to fool people at game of imitating human beings. Lotus extends company benefits to cover domestic partners of homosexual staff
• Abstracts: AT&T is offering buyout packages to about half of its supervisory force
• Abstracts: Olivetti breaks away from PC past to future as owner of Telecom Italia. Canada's Telus to buy Clearnet for $3.1 billion

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.