Shopping motives for mail catalog shopping
Article Abstract:
Research on a sample of US shoppers from mail order firms is examined in detail. The importance of different factors such as convenience and company reputation are assessed.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1999
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Consumer acceptance of the internet as a channel of distribution
Article Abstract:
Research on non-store retailing is examined in detail, including comparisons between consumers' views of buying goods using the internet, and through mail order.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1999
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Mail order direct marketing in the United States and the United Kingdom
Article Abstract:
Comparisons are made between direct marketing through mail order in Britain and the US. The US market is found to be more fragmented than that of the UK.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1999
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