Short- or long-duration coupons: the effect of the expiration date on the profitability of coupon promotions

Article Abstract:

Firms can use the expiry dates of its coupon promotions to influence the characteristics of their market. Economic analysis of the effects of coupon duration on coupon profitability reveal that firms with a large market share should offer short-term coupons while those with a small market share should offer long-term ones. Furthermore, it was shown that extended expiry limits increase the redemption for coupons of that brand and of a competing brand but at the price of regular sales of both brands. It was also shown that a short coupon duration is profitable in markets where there is a larger proportion of buyers redeeming in expiration-date order. These findings reflect the importance of taking a proactive stance towards the setting of expiry dates for coupon promotions.

Retail Trade, Sales Promotion, Methods, Management, Economic aspects, Retail industry, Sales promotions, Coupons (Retail), Discount coupons

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The Overlooked Risk - Long-Term Disability

Article Abstract:

Long-term disability (LTD) coverage is insurance that covers severe injuries that disable an employee for six months or longer. Very few companies provide LTD coverage to their top executives and shareholders. Benefits paid out through an LTD plan should sustain an employee through the disability period, yet not be high enough to make the employee not want to return to work. Insurers may have different definitions as to total disability. Many companies do not realize that LTD insurance can be used to fund buy and sell agreements instead of life insurance. Payment can be made in two ways.

Officials and employees, Disability insurance

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The long and the short of gainsharing

Article Abstract:

A survey of employees working for companies with established profitsharing programs showed that employees were more likely to develop productive behavior as a result of such a program. Profitsharing encourages employees to communicate among themselves and eventually generates higher job satisfaction and commitment among employees. These behaviors were also retained even after the profitsharing system was discontinued.

Human resource management, Surveys, Profit sharing, Industrial cooperation

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