Speed-to-market and new product performance trade-offs

Article Abstract:

A time-to-market and product level decision model analyze trade offs in making decisions about product development time and costs. Two cases are presented. In one case, a competitive product is already on the market and decision focuses on catching the competitor while the second case shows that a competitive product is expected in the future and decision hangs on how to defeat the competitor to market. It was revealed that speeding new products to market with low performance levels is optimal to market with short product lifecycles and when trade-off is unfavorable, delaying product introduction becomes imminent.

Decision-making, Models, Decision making, Marketing management

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Distributed new product development project based on Internet and World-Wide Web: a case study

Article Abstract:

The case study approach to distributed new product development projects (NPD) using Internet and World-Wide Web communication revealed the need to integrate, in the planning phase, the networking infrastructure at national levels and levels within the individual organization. The study also showed that the World-Wide Web and Internet can be used for disseminating and managing project information. Managers who have knowledge of situation factors and electronic communication patterns can have the necessary tools for NPD process management by monitoring electronic communications.

Management Information Systems, Business Communications Mgmt, Research, Usage, Case studies, Information technology, Business communications services, Process management (Computers), Process management (Business automation), Case method, Case teaching method

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Innovation and product development strategies in the Italian motorcycle industry

Article Abstract:

Innovation in product development, process and marketing strategy is very important in developing and maintaining a competitive edge in the motorcycle industry. The industry is characterized by sharp competition engendered by fast-paced technological innovations and marketing strategies that maintain the highly complex firm-supplier-consumer relationships. In Italy, the innovative strategies that motorcycle firms have successfully implemented include product-oriented organizational structure, joint projects, and global and domestic partnerships, .

Motorcycles, Motorcycle, Bicycle, and Parts Manufacturing, Motorcycles, bicycles, and parts, Innovations, Motorcycle industry

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