Strategies for survival in fast-changing industries
Article Abstract:
A study was conducted to test the premise that the technological and market strategies of a new entrant in the disk drive industry are interrelated and that their joint influence support a critical function in a company's survivability. The main technical components of a dominant design in the industry was characterized over time. The assumption that companies targeting new market segments using an architectural innovation will be more successful than those that target existing markets or innovate in component technology. Results indicated that first-mover advantages and postulates of entry timing may not be feasibility in fast-changing industries such as disk drives. Findings also suggested a higher chance of success for companies supporting architectural innovation as a technology strategy.
Publication Name: Management Science
Subject: Business, general
ISSN: 0025-1909
Year: 1998
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Metrics for managing research and development in the context of the product family
Article Abstract:
A study examined methods for the measurement of R&D performance in new product development for evolving product families in the technology-based firm. The methods and measures were found to be able to assist management in the assessment of the technological and market leverage obtained from the current and previous product platforms of the firm. This should serve as a basis for the transition of single-product, single-period planning processes into a multi-product, multi-period form that incorporates the product family and the renewal of product network. Moreover, the study proved that there is a need for the integration of data from engineering, manufacturing and sales organization to generate information for the management of the growth of product families.
Publication Name: Management Science
Subject: Business, general
ISSN: 0025-1909
Year: 1997
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Uncertainty and technical communication patterns
Article Abstract:
Research and development personnel distinguish varying levels of uncertainty for their employing firm's competitive environment; a study of these perceptions of uncertainty identifies three groups of research and development personnel: gatekeepers, communications experts, and technical experts. The investigation was conducted among six research and development departments in three industries. Notable among the results of the research is that those individuals who perceived the highest levels of uncertainty in the universe outside their firms also sought the most information sources in that universe. Gatekeeper types among the research and development personnel studied perceive the highest levels of uncertainty.
Publication Name: Management Science
Subject: Business, general
ISSN: 0025-1909
Year: 1985
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