Bow down before a great hit
Article Abstract:
The television series Australian Idol can be termed as the best-marketed new product in 2003 - 04. The series aired by Ten Network is discussed for its success.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Priming time
Article Abstract:
The issue of advertisement rate negotiation, between Australian television networks and media groups, is examined.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
User Contributions:
Comment about this article or add new information about this topic: