Super Bowl's biggest advertiser may turn out to be ABC itself
Article Abstract:
ABC will feature plenty of Regis Philbin on their promotions during the Super Bowl to give a boost to their weaker programs. 60 or so advertising slots have already sold out at an average of $2.2 million but the network has produced about 45 promotional spots in a focus to boost shows with poorer ratings such as "Sports Night" and "Once & Again".
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2000
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CBS plays risky game in selling TV ads
Article Abstract:
CBS is holding back some of its TV advertising inventory in a hope to win more ad dollars in the future week-to-week sale of time. Other networks have finished negotiating ad sales for the 2001-2 season but CBS owner Viacom and chief Mel Karmazin says the company is more concerned about price than volume. CBS has sold about 50% of its ad inventory, at about $1 billion. UPN is using a similar strategy but other stations are concerned about a worsening economy.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
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CBS takes heat on upfront-market prices
Article Abstract:
Viacom's CBS is being criticized for it's handling of upfront TV ad prices in an historical slowdown of ad commitments, by as much as 15%. 6 networks will share ad revenues of about $7 billion for the 2001-2 season, down about $1 billion from last year. CBS claimed they would not cut prices but have in fact, offered deals on ads, all told about $1.5 billion, with around $800 million for the week-to-week market later in the season. NBC feels CBS's plan went belly up because the company lost market share but CBS President Leslie Moonves was pleased, without discussing the issue.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
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