Surveyor of the fittest
Article Abstract:
Many new product launches fail and many product concepts never successfully make it to the market, because of lack of market demand for new products introduced. This failure is not necessarily caused by the lack of market investigation, but by how the market investigation is done. A methodology on how to prevent new product failure is supplied.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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Anatomy of innovation
Article Abstract:
A report from the working paper of the Institute for the Study of Business Markets showed how essential groundwork is planned to consider product development. Details on serial innovators' objectives in creating a new product are discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2008
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Formula for success
Article Abstract:
Usage of Next-Gen Stage-Gate, as a success formula, in the new product development to maximize productivity in businesses by the companies, is analyzed. New product development (NPD) is based on seven principles.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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