Technology and strategic advantage
Article Abstract:
Creating and applying new knowledge and technology has long been a critical key to financial success. With increasing resource requirements for technological advance and acceleration in the rate of global technology diffusion, strategic thinking about technology must go beyond the simple development of new products or services. There are three common management failings in the strategic management of technology: the inability to understand status and trends of the technologies necessary to and sufficient for competitive advantage; a focus on product technologies and neglect of process technologies, particularly information technologies, in the search for competitive advantage; and the inability to accurately assess the time and cost of converting market need into market demand for new technology. Two straightforward but rigorous metaphors, Strategic Space and the Technology Food Chain, can help to overcome these basic shortcomings in strategic thinking. (Reprinted by permission of the publisher.)
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 1996
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Accelerating the development of technology-based new products
Article Abstract:
The difficulties and uncertainties associated with new product development are increasing along with the pressure to develop more new products. To succeed, companies are finding that they need to develop "better" new products and they need to do so faster. Unfortunately, many companies still follow organizational arrangements and management practices that lead to slow product development. This article examines why product development delays occur, the nature of these delays, and what can be done to avoid them. The findings are based on field interviews and a mail survey of managers involved in developing new products. The study has identified four major areas that affect the performance of the new product development process: senior management support; early integration of functional expertise; availability of resources and how they are managed; and an organizational environment that supports teamwork. (Reprinted by permission of the publisher.)
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 1990
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Market positioning in high technology
Article Abstract:
Five strategies for successful marketing of high technology products include word of mouth, infrastructure development, strategic relationships, customer assessment, and public relations. All these strategies need to be used in concert with one another. Over time they will assist a company in gaining credibility and a successful market position.
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 1985
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