A single-minded marketplace
Article Abstract:
The rising number of unmarried households in the U.S. and the challenges they pose to marketing professionals are examined.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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'E-volution' to revolution
Article Abstract:
The use of e-commerce and latest communication tools by marketing managers to offer e-services to customers is discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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