The MS brand: does it mean master-slave?

Article Abstract:

Most computer users still have a favorable opinion of Microsoft Corp. but, as opinion polls suggest, that support is declining as Microsoft's brand name products are seen as enslaving. In a 1999 New York Times/CBS News poll, 60% of computer users had a favorable opinion of Microsoft, compared to 67% in 1998 and 73% in 1997. Marketing specialist Susan Fournier applies relationship theory to brand name products. Consumers view the products of Harley Davidson Inc. as "best friend", while Microsoft's are seen as "master-slave," both freeing and enslaving, saving time and consuming time.

Computer Software, Software Publishers, Psychological aspects, Software, Microsoft Corp., Beliefs, opinions and attitudes, Public opinion, Brand name products, Brand names, Consumers, Attitudes

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Web pics make cyberspace even roomier

Article Abstract:

Interactive Pictures Inc. (Ipix) uses photographic software that allows users to virtually tour the insides of photographs on the Internet. The software is being used by companies in several industries. Ipix has been the recipient of $50 million in investments. Ipix sells the service kit, including digital camera and software, for up to $2000. Ipix requires that users downlowad software code from its site for each exposure at $15 a shot.

Photographic studios, portrait, Photographic Services, Photography Studios, Portrait, Internet, Column, Information services, Photographic industry, Photography, Interactive Pictures Corp.

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Fractal dreams are slow to become reality

Article Abstract:

Michael Barnsley, a mathematical genius born in England, used fractals to design an alternative method for computers to produce images. Thus he transformed the pixel-based image to a simpler form. Barnsley founded Iterated Systems Inc., based in Atlanta, which manufactures products that enable graphic artists to manipulate images faster and more easily.

Methods, Product information, Graphical user interfaces, Iterated Systems Inc., Barnsley, Michael

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