The Tricky Art Of Raising Prices

Article Abstract:

Raising prices cautiously to maintain profit margins and keep pace with rising business costs is one way to remain competitive and avoid alienating customers. The reason for the increase should be conveyed to customers. Raising prices is easier when customers perceive a increase in a product's value.

Management, Small business, Pricing

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Giving Your Firm A Make-Over

Article Abstract:

Many firms have found it is extremely helpful to develop and utilize a new business image, but the creation of such an image should include the services of a consultant. It is also necessary for the company officials to determine a plan for implementing the new image.

Marketing, Planning, Business enterprises, Institutional advertising

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Winning back a lost account: if a customer leaves, find out why, and take action to earn a second chance

Article Abstract:

Small business owners can often get departed customers back. Being observant about incoming orders, asking customers why they left, offering to remedy whatever problems caused the customer to leave and other advice is given.

Methods, Selling

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