The effect of concept formulation on concept test scores
Article Abstract:
A study is conducted to examine the impact of concept formulation for tests undertaken early in the product development process, on concept test scores.
Publisher: Blackwell Publishers Ltd.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2004
New Zealand, Concept formation
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2004
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Organizational learning and new product introductions
Article Abstract:
The experience of new product development and its significance in organizational learning for new product introductions is examined.
Publisher: Blackwell Publishers Ltd.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2004
United States, Methods, New products, Product introduction, Organizational learning, New technique
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2004
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From experience: products talking to peopleuconversation closes the gap between products and consumers
Article Abstract:
A study examining the need to enhance product design, by understanding the interaction between products and consumers, is presented.
Publisher: Blackwell Publishers Ltd.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2005
Massachusetts, Consumer preferences
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2005
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Subjects list: Analysis, Management, Product development, Company business management, Time to market
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