The electronic back fence: e-mail isn't just for corporations anymore

Article Abstract:

Electronic mail systems, known also as e-mail, were created in corporations as an efficient way of using the existing computer network for communication purposes, but the technology is becoming more personal in 1991 as it enters the private sector. E-mail is different from computer bulletin boards in that it is private and directed only at certain people. Industry observers note that the major drawback to e-mail is that each user needs a computer; the industry also lacks compatibility and users on one network cannot send messages to users on another network. Analysts speculate, though, that despite its drawbacks, the use of e-mail will continue to increase.

Usage, Computers, Digital computers, Telecommunications systems, Electronic mail systems, E-mail, Email, Forecasting, Social conditions, Trends, Social Issue, Impact Analysis, Issues/Society

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Small retail chain switches directions amid changes sweeping PC industry

Article Abstract:

Walter F. Manley III, owner of the First Step Computer stores, Richmond, VA, struggles to save his business, responding to changes in the computer industry. Many brands of microcomputers now sell like commodities because of competition from low-priced compatible systems. Competition from superstores such as CompUSA, and from department stores such as Sears Roebuck & Co, makes matters even more difficult. Manley's response involves concentration of quality services to corporate accounts. Fighting against high-volume superstores such as CompUSA for individual customers, says Manley, is to pick a fight with Arnold Schwarzenegger.

Computer and software stores, Management, Wholesale trade, Computer stores, Distribution channels, Management Style, Competition, Reorganization, Retail/Reseller Channel, Wholesale Dealer/Distributor, Manley, Walter F. III, First Step Computer

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PC survey winner from J.D. Power has cause to crow

Article Abstract:

JD Power & Associates, which does market research, has released its first survey of microcomputer customers' satisfaction. The survey, which covers small-sized and mid-sized businesses, appeared in the week of May 6, 1991. Dell Computer Corp was first in the survey's rankings; Apple Computer Inc was second. JD Powers is known for its years of doing similar surveys on automobiles. Results of such surveys can be very influential and are often a basis for ad campaigns.

Commercial nonphysical research, Computer industry, Microcomputers, Surveys, Market research, J.D. Power and Associates, Microcomputer, Advertising (Industry), Survey, Marketing Research, Customer Profiles

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