Trying to make video-game characters like Crash Bandicoot familiar to mainstream consumers
Article Abstract:
Sony Computer Entertainment America of Foster City, Calif. is spending $10 million to get all ages of people interested in the games they have pitched mostly to teens. The campaign runs in print and on television during new time slots to reach this new audience. Playstation is being promoted, not just game cartridges; and the games supposedly tone down the violence. Agency TBWA Chiat Day created the ads that it says remain "edgy and entertaining," Sony's style for game advertising.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
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Innovative campaigns by Procter & Gamble? Wonders never cease
Article Abstract:
Bob Garfield of Ad Age thinks Procter & Gamble's new ad campaign is 'spectacular.' That is saying a lot for the company that hasn't changed its formula to something creative until now. P&G's Chicago ad agency, Leo Burnett, created the 'sink boy' commercials for Pert Plus that are winning praise, even though the man-on-the-street technique is anything but new.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
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