Launching new product features: a multiple case examination
Article Abstract:
Research describing the methods applied by eight companies and thirty eight managers in launching new product features is presented. A typology of launch strategies for new product features is outlined with the aim to help managers identify market opportunities.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2001
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The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance
Article Abstract:
A study is conducted to signify the importance of new product development activities for superior performance of market oriented organizations.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2004
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Retailers' adoption decision of new consumer durables
Article Abstract:
A study investigated the factors that affect new product adoption decisions of consumer durable retailers by analyzing the relative significance of 26 adoption criteria across seven product categories among 292 consumer durables retailers. Findings indicate that new product adoption decisions by retailers are a multidimensional construct rather than a simple outcome of product or retailer-related factors. Product, manufacturer, strategy and retailer-related factors collectively appear to influence retailers' adoption decision.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 1999
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