The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy

Article Abstract:

The effects of the number of scale points and respondent characteristic on scale reliability and response accuracy and the mediating role of the status quo heuristic (SQH), a tendency to select the same response category regardless of the question, are investigated. The results imply that differences in reliability and response accuracy across various numbers of scale points are mainly due to the characteristic of the respondent.

Response consistency

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Children's influence on family decision-making: a restaurant study

Article Abstract:

Research was done in order to measure both children and parent's perception of the influence that children have on the decision-making process when it comes to families dining out. It verifies whether these perceptions differ according to type of households as well. The results of this study show that children underestimate their influence on this type of decision making.

Canada, Statistical Data Included, Behavior, Children, Child behavior

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Examining the dynamics of consumer expectations in a Chinese context

Article Abstract:

The role of consumers experience in shaping future expectations are explored and two expectations namely 'normative expectations' and 'predictive expectations' are investigated. Findings reveal that consumers' predictive expectations were higher following a positive experience and remained relatively stable following a negative experience.

China, Marketing research, Consumer research

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