Project management in research

Article Abstract:

Market research projects must be carefully planned and executed to obtain highly accurate results. Conducting market research studies of considerable magnitude and complexity can be considered serious projects where the application of project management processes and techniques can play a very significant role. A study presents the experience of Eastman Kodak Co in successfully applying project management to its marketing research activities.

Business Methods, Market Research, Project management, Usage, Business planning, Marketing research

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Management of research and development projects in small technical services companies

Article Abstract:

Small technical services companies can enhance their competitiveness by implementing an internal research and development program. The program will enhance the companies' capability to address customer requirements while maintaining low prices. Small companies developing a limited quantity of products according to customer-unique specifications will benefit greatly from such a program.

Service Industries, Services industry

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