The perfect franchisee
Article Abstract:
A national survey identified the traits needed by a franchisee in order to be successful. Franchisees must enjoy their work and be willing to conform to the system of a franchisor. Experts have varying views on whether business and technical experience are essential to franchisees.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1998
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Cultural connections
Article Abstract:
E. Diane White discovered a market opportunity when she realized that there was a dearth of retail stores selling Afrocentric items. Her first store, Blackberry, was an instant success and she has opened several more with plans to go nationwide.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1996
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Let the franchisor beware
Article Abstract:
Franchisors should avoid the temptation of expanding rapidly, which can result in the recruiting of unqualified franchisees. Firm standards for franchisees should be set, and franchisee applications should be carefully evaluated.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1995
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