The right side of metrics
Article Abstract:
The ultimate aim of a customer performance measurement is to bring out strategies that can be deployed towards the satisfaction of the customer. Better performance measurement needs better performance metrics. Certain important questions that a company should pose to itself before moving towards the establishment of performance metrics criteria are discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Boomers are business
Article Abstract:
An assessment of the baby boom generation from a marketing perspective is presented. The way they consume media and plan for their financial futures will influence their behavior as consumers.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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Sleeper cell
Article Abstract:
The usefulness of the cellphone as a tool for communication between marketers and consumers is described.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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