The role of information providers in decision making
Article Abstract:
Many firms are focusing on using integrated data bases and end-user computing which some experts believe threatens the role of the 'information provider' in organizations. However, providers of data have contributions to make associated with decision making which are beyond just interpreting or supplying information. Some common decision-making-linked roles include facilitating a common data base for group decisions; supplying effort and expertise in gathering information; and providing audit trails of data associated with certain decisions. Firms interested in maximizing the contributions of 'information providers' are advised to clarify and incorporate providers' roles into the development of significant information systems within firms.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 1990
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The interface of strategic and marketing plans
Article Abstract:
The issue of the interface of strategic and marketing plans is critical to managers. The literature derived approach is reviewed, and existing research results on the marketing and strategic planning approaches used by four British firms are compared. The research indicates that the problem of developing theories related to corporate planning of strategy and marketing is the atypical methods of planning used by most firms. Rather than basing their planning on accepted methods outlined in the management science literature, corporations instead plan for the unique situations faced by their individual firms.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 1986
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