The two grown-ups behind Yahoo's surge
Article Abstract:
Timothy Koogle and Jeffrey Mallett, CEO and COO, respectively, of Yahoo, have successfully transformed the company from a simple directory into the most trafficked Internet hub that is actually making money from the Web. Many consumers start their Web surfing by clicking on Yahoo's site and the company charges advertisers fees to be part of the site. Yahoo has become the Nasdaq's fourth-best performer when its stock price grew 507% in 1997 and surged another 18%, or $17.25 per share, to close at $114.50 on Apr 9, 1998. Such spectacular success is due largely to Koogle and Mallett, known within the company as 'TK' and 'Sparky.' In contrast to Yahoo's co-founders, Jerry Yang, 29, and David Filo, 31, Koogle and Mallett are older. Both are workaholics and are obsessive about plotting Yahoo's business success. Yahoo is seen by analysts as one of only two 'blue-chip' Internet stocks. The other is America Online.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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Netscape jolts Web by allying with Excite Inc
Article Abstract:
Netscape and Excite reached agreement on a two-year partnership on providing World Wide Web consumer services. Terms call for Excite to create a search service for Netscape's popular Netcenter Web site and pay Netscape $70 million in guaranteed advertising revenue. Netscape in return will receive the rights to warrants for up to 2% of Excite, the second-largest Internet search company. Both companies are taking aim at industry leader Yahoo! and other rivals in developing powerful portals, under which the victors could dictate Web traffic and sell ads. Netscape has drawn criticism from many observers for failing to bolster its Web position despite its popular Netcenter. Excite has gained in site traffic and advertising revenue, but still significantly trails Yahoo! among users. Both companies plan to create other information and entertainment services.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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The gatekeeper
Article Abstract:
Yahoo! has a staff of about 60 Internet 'bouncers,' who are in charge of controlling admittance to the company's Internet directory. One of them is Andy Gems, who along with his 'surfer' colleagues look over thousands of applications daily, to determine whether the sites are good enough to meet Yahoo's standards. Those that are approved are required to write their listings, or short descriptions of their sites, to conform to Yahoo's style. Gems uses a high-speed telephone connection and a 200MHz Pentium PC to do his job. On a typical day, he assesses more than 100 sites, half of which may be accepted. Yahoo is the largest and most popular among Web-search services, getting about 25.4 million individual users monthly.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1997
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