The use of 'warm fuzzies' to assess organizational effectiveness
Article Abstract:
Companies traditionally use profitability to measure organizational effectiveness. However, the corporate strategy of profit maximization is increasingly being criticized because of its inordinate focus on immediate profits which does not necessarily boost the bottom line in the long run. A review of management literature identifying successful corporations reveals that other criteria can be used to measure organizational success. These include such concepts as efficiency, quality, motivation, turnover, job satisfaction and morale. They are called 'warm fuzzies' because they are generally popular corporate ideals (warm), but managers tend to feel uncomfortable when they are used to measure performance (fuzzy). The application of the public sector's 11-part definition of organizational effectiveness in private sector organizations is analyzed.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 1995
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How to learn from the environment about the environment: a prerequisite for organizational well-being
Article Abstract:
Organizations are operated in multiple environments in terms of spheres, geography and time and therefore organizational learning is a prerequisite for organizational well-being and survival. It is concluded that learning from the environment about the environment informs the organization not only about the environment but also about its personnel, practices, processes, principles and perspectives.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 2003
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