Direct approach
Article Abstract:
The success of the launch of ING Direct, an online banking service, is discussed. ING's rapid growth in Australia, acquiring 200,000 customers in 22 months, and its marketing strategies, are examined.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Web of worry
Article Abstract:
The need for smaller tourism operators to develop suitable online business plans to generate sales is examined.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The year of marketing directly. Marketing feats and flops - of 2000. Gay marketing grows up
- Abstracts: Super funds seeing red. Shares v. property: the facts. Never let the market put you in a spin
- Abstracts: Metal fabricating industry. part 4
- Abstracts: The hidden challenges. Price pressures grow
- Abstracts: The new alchemy. Japan rides into an economic wipeout. High-voltage currencies