Turning new product development into a continuous learning process

Article Abstract:

Manufacturers are finding it difficult to follow methodical step-by-step product development approaches because of the short life cycles of new products and changing consumer needs. In light of this, a new continuous, iterative, learning process-centered product development model has been developed. Called the value proposition process (VPP), the model seeks to establish continuous learning practices aimed at identifying the certainty of knowledge used for decision-making, building consensus and concentrating on adding value.

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Measuring development performance in the electronics industry

Article Abstract:

A model for assessing development process and production performance is tested on several electronics firms. The two steps are development output performance and development process performance. The first dwells on productivity while the second deals with the processes' quality. While the computer industry gives attention to design, the systems industry focuses on performance. However, commercial success in both industries is brought about by development productivity.

Evaluation, Electronics industry, Industrial efficiency, Economic efficiency

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Developing an effective concept testing program for consumer durables

Article Abstract:

A general approach to a concept testing program is outlined for managers engaged in new product development. This approach has been successfully implemented by Sunbeam Appliance Company and can be adopted for a wide variety of new products. The concept card representation of new product ideas and the method to measure consumer interest are seen to advance the new product marketing research field.

Testing, Products, Durable goods

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