What's the Story?
Article Abstract:
Gannet Company's USA Today Newspaper has built a readership of 13 million in thirteen months. Cathie Black is president of the paper, and she is trying to correct the major problem the paper has - lack of advertising. Market research helped to produce the kind of newspaper that most people wanted to read. Even though surveys show that the paper's readers are young, affluent and professional, advertisers are reluctant to buy space in the paper. One of the reasons for this reluctance may be because the paper seems to have an identity problem. Advertisers are unable to decide whether the paper is a magazine, a supplement to local daily newspapers or a primary source for news. Al Neuharth, the force behind the paper's establishment, agrees that identity is a problem. He believes this will work out, and sees the paper turning a profit by 1987. Losses could force the termination of the paper if advertising revenue does not pick up in 1984.
Publication Name: Barron's
Subject: Business, general
ISSN: 1077-8039
Year: 1984
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Toxic Shock
Article Abstract:
The makers of tampons are under legal attack. Due to the outbreak of toxic-shock syndrome (TSS) many women died and several became ill after using tampons. In all the cases, the women who suffered were menstruating and had used some form of tampon. Research done by scientists seems to show that using synthetic fibers in the product, instead of cotton, triggered the outbreak. The FDA now believes there is a link between TSS and tampons. However, medical cause-and-effect has not been sufficiently established to warrant banning the products. The companies making these products have already suffered financial losses, though the extent of these losses is still unclear.
Publication Name: Barron's
Subject: Business, general
ISSN: 1077-8039
Year: 1984
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Top Managers' Cash Positions
Article Abstract:
A survey of mutual funds cash balance shows that many of the managers surveyed have increased their cash holdings. This usually indicates that they do not believe stock prices have ceased declining. The managers who are heavily invested in equities believe stocks are now cheap. Many managers are standing on the side, waiting to see if the market will hold at its present level.
Publication Name: Barron's
Subject: Business, general
ISSN: 1077-8039
Year: 1984
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