A theory of postmodern advertising
Article Abstract:
Issues concerning the relationship between advertising in the postmodern world as a reflection of society are discussed, with focus on the influence of the continuous introduction of unnecessary commodities. Consumers respond to advertisements in a knowing way and are most responsive to advertisements that are self-referential and irreverent.
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
International advertising strategies of multinational enterprises in the Middle East
Article Abstract:
Issues concerning multinational companies in the Middle East are discussed with emphasis on the standardisation of their advertising strategies. The results reveal that most firms keep to strategies established in their home market.
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Consumer perceptions of fluid milk advertising in Taiwan
Article Abstract:
A new study investigates consumers' perceptions of fluid milk advertising in Taiwan.
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: System design and evaluation using discrete event simulation with AI. The analytic hierarchy process in an uncertain environment: A simulation approach by Hauser and Tadikamalla
- Abstracts: An experimental evaluation of strategic preemption. Principals' principles when agents' actions are hidden. Cooperation in symmetric duopolies with demand inertia
- Abstracts: The strategic management of Canadian multinationals: the pulp and paper industry. Six cases of corporate strategic responses to environmental regulation
- Abstracts: The split account system and Japan's advertising industry. Perceptions of negative political advertising: meaningful or menacing? An empirical study of the 1997 British General Election campaign
- Abstracts: The role of store image in retail internationalization. An empirical inquiry into international expansion of US retailers