Marketers face up to new challenges
Article Abstract:
The need to measure online success as well as clearer targets for loyalty programs, and the realization that infomercials are a dying breed, were the highlights of the Canadian Marketing Assn's annual 1999 conference. For instance, electronic commerce expert Walid Mouyagar told delegates that Canada may see another wave of cross-border shopping by using the wrong measure of gauging online success. On the other hand, the study by IMI International on loyalty programs, showed that 71% of Canadians joined at least one such program.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Krafting a bold new direction
Article Abstract:
Kraft Canada was chosen as Marketing Magazine's 1998 Marketer of the Year. The two key reasons for deserving the award are Kraft's willingness to take risks and efforts to learn how to best serve consumers. The company's marketing strategy started with the reorganization of its marketing department. Kraft also hired advertising veterans and entered into strategic alliances.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: AGF gets patriotic for all-Canuck fund. Nestle lets the products roll. UVO joins the New Age drinks market
- Abstracts: U.K. water companies criticize regulator's demands. Hyder's earnings surpass expectations. Centrica prepares to tap new customer pipelines
- Abstracts: PCS phones get dressed for holidays. Brand health claims coming soon. Online ads need radical change
- Abstracts: Rx re-targeting. Offering consumers more choices
- Abstracts: Coupon industry takes it in-store. This is not your mother's department store anymore