AUROFOOD TO GO NATIONAL WITH NEW DISTRIBUTION SYSTEM
Article Abstract:
Aurofood Ltd plans to tie-up with third parties for distribution of its True Marie Time, True Nice and True YCC brand of biscuits. Its plans to tie-up with dealers with strong distribution network in western and eastern. This will enable it to increase its presence all over India. It has 1000 stockists and 1.5 lakh-1.75 lakh retail outlets in the southern India. The brand promotion will be done by Aurofood. It posted a net profit of Rs3.6 crore on a sales of Rs70 crore for 1997-98. Bulk milling operations of wheat products and animal feeds account for 60-65 percent of the turnover and the balance comes from the biscuits sales. True Marie Time from Aurofood has 20-25 percent market share in Tamil Nadu. The company proposes to increase its sales to Rs100 crore and market share to 40 percent in 1998-99. (rk)
Comment:
Plans to tie-up with third parties for distribution of True Marie Time, True Nice & True YCC brand of biscuits
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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KERA TO HIT NATIONAL MARKETS THROUGH INTER-STATE TIE-UPS
Article Abstract:
The Kerala Kera Karshaka Sahakarana Federation (Kerafed) proposes to enter into a marketing tie-up with oil federations of different States to sell its branded coconut oil. Kerafed has approached the Tamil Nadu Oil Federation (Tancof), Maharashtra Oil Federation (Mahafed) and Gujarat Oil Federation (Growfed). Growfed plans to buy coconut oil in bulk and bottle and sell under the Kera brand. Kerafed has talked to the Madhya Pradesh State Co-operative Oilseed Growers' Federation (Oilfed) and expects to sell 100 tonnes of coconut oil, worth Rs1 crore, in 3 months. Kerafed and Oilfed will start coconut oil marketing from June 1998. (rk)
Comment:
India: Kerala Kera Karshaka Sahakarana Federation intends to have mktg tie-ups w/ oil groups of other states to sell coconut oil
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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OIL BE CAREFUL, COCONUTS ARE FALLING
Article Abstract:
Coconut industry is facing recession due to poor demand and wavering prices. The prices of coconut oil have fallen from Rs5,275 per quintal in January 1998 to Rs3,800 per quintal in May, 1998. The prices were ruling at Rs4,100 per quintal during July 20-27, 1998 (Rs5,000 per quintal during same period in 1997). The production of coconut oil is increasing by around 15 to 20 percent every year but the same trend is not being witnessed in coconut oil demand. The introduction of future trading in the commodity is expected to bring down fluctuations of prices in coconut market. (gs)
Comment:
India: Coconut industry faces recession due to poor demand and wavering prices as prices of coconut oil have fallen
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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