AUSTRIA: WINE EXPORTS HIT BY POLITICS?

Article Abstract:

Thomas Klinger from Osterreichische Weinmarketing GmbH fears that Austria's political isolation may lead to the loss of export markets for the country's wines. Mr Klinger pointed out that wine is an "emotional product". The Weinmarketing is to provide compensations to importers hit by the political situation, e.g. by taking over warehousing costs. A supermarket chain from Belgium is said to have dropped Austrian wine. While exports to other than the German-speaking countries are expected to suffer most, negative reactions are reported also from northern Germany. In Bavaria, on the other hand, one Austrian exporter has seen a contrary reaction. Germany takes three-quarters of Austria's annual wine exports, which amount to about Sch 450mn.

Foreign trade, Osterreichische Weinmarketinggesellschaft

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AUSTRIA: RESTAURANTS SERVE DOMESTIC WINE

Article Abstract:

According to Nielsen, wines from the home country have a market share of 87% in Austrian restaurants. Only 9% of wine comes from Italy, 2% from France and 2% from other countries. Austrian products account for 92% of all wine served in glasses but only 77% of the wine in bottles. The wine marketing association OWM has started a promotion campaign for restaurants to boost the sales in bottles as well. Austrian wine is cheaper than foreign products. In a restaurant, a bottle of Austrian wine costs Sch 197 on the average, while Italian wine costs Sch 257 a bottle and French products Sch 348 a bottle on the average. Wine sales in bars and restaurants amount in Austria to Sch 13bn per year. Of Austrian wine, 38% is consumed in restaurants, 53% at home and 9% at vineyards.

Forecasts, trends, outlooks

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Austria: Wine committee to develop quality wines

Article Abstract:

Austrian wines economy works on developing regional specific wines by means of a specific concept (Districtus Austria Controllatus). In the week of 23 November 2001 the four wine growing regions of the province of Burgenland agreed to a joint wine committee, which already exist in the wine growing regions of Wachau, Carnuntum, Traisental and Thermen. The regional committees are going to elaborate guidelines for regional specific quality wines. Michael Thurner is appointed general manager of the Austrian wine marketing association, Osterreichische Weinmarketing (OMV), after Bertold Salomon retires.

Product development, Government regulation (cont), Marketing procedures, Marketing/Advertising Methods

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