Liquid gold

Article Abstract:

Quebec's maple industry has started its own marketing campaign geared towards positioning maple syrup as a quality product that can be used even with gourmet foods. The campaign includes point-of-sale kiosks and recipes for dishes such as maple turkey filet. Jean-Pierre Bellegarde, director of research and communications at Quebec's federation of maple syrup producers, says the aim of the campaign is to show that maple syrup can enhance main dishes without having to abandon its traditional role in desserts.

All Other Miscellaneous Crop Farming, Maple Syrup

---

Cruising for dollars

Article Abstract:

The Port of Montreal predicts that as many as 25,000 cruise passengers would set foot in Montreal in 2000 even if Florida-based Premier Cruise Lines went bankrupt in mid-September. Michel Turgon, the port's director of communications, says the demise of the cruise line has forced the port to revise its estimates for 2000. The port would like to see the cruise season begin in June rather than in August, when fall foliage and cool temperatures are the region's main attractions.

Ports, Marine Cargo Handling

---

Accent on chocolate: eager to boost M&M sales in La Belle Province, Mars launches its first Quebec-Specific campaign in over a decade

Article Abstract:

A new advertising campaign for M&Ms chocolate is aimed at boosting the sales of the chocolate in Quebec, Canada. M&M chocolates fall behind Nestle's Smarties in terms of sales in Quebec.

Canada, Chocolate and Confectionery Manufacturing from Cacao Beans, Confectionery Products, Marketing procedures, Market share, Sugar and Confectionery Products, Advertising Activity, Candy & other confectionery products, Targets & Markets, Nonchocolate Confectionery Manufacturing, Hard Candy, United States, Candy, Advertising, Mars Inc., Candy industry, Company market share, Confectionery, Target marketing, Smarties (Candy), M&M (Candy)

Similar abstracts:

• Abstracts: Saturn sets a virtual scene: Why the Internet stars in the Ion's integrated launch campaign. Start them up

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.