Accessing memory and customer choice: benefit-to-store (brand) retrieval models that predict purchase

Article Abstract:

Recent research has looked at how customers select brands and shop at stores, assessing models of customer thinking which give an accurate prediction of choice. It was found that understanding of choice can be improved by modelling primary store choice and store rejection based on customer benefit-to-store retrievals. This approach seems to have close links with how customer think and make choices for repetitive purchasing problems.

Research, Decision-making, Models, Decision making, Consumer behavior

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Innovativeness among small businesses: Theory and propositions for future research

Article Abstract:

Variations in the innovativeness of small businesses, which represent the lifeblood of the economy, explain why some succeed and many fail. A series of depth interviews, to understand how small businesses develop and use innovations, are conducted, which suggest several factors that affect innovativeness, including industry-specific, firm specific, and innovation-specific factors.

United Kingdom, Management dynamics, Management-Creativity, Management, Evaluation, Growth, Company business management, Business success, Business creativity, Company growth, Small and medium sized companies

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