Acer shifts focus to logic chips, hoping to become a powerhouse

Article Abstract:

Acer Group, the Taiwan-based semiconductor company, is shifting focus from making memory chips to making logic chips as the market for the former remains in a slump. Stan Shih, company chairman, said that logic chips are manufactured using much of the same equipment used to produce memory chips. He estimates that Acer Semiconductor Manufacturing can retool and be set to produce logic chips with very little investment on or before the end of 1998. The move, however, gives rise to new risks, considering that logic chips has to be custom-built, the cost of manufacturing are higher and that software has to be made in-house or bought.

Comment:

Is shifting focus from making memory chips to making logic chips as the market for the former remains in a slump

Taiwan, Semiconductor and Related Device Manufacturing, Strategy & planning, Integrated Circuits, Acer Inc., Article

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Random trips and delays can add excitement to Indonesian holiday

Article Abstract:

Indonesian tourism officials and travel agents are gearing up to make their country a prime tourist destination. They are marketing Indonesia as a tranquil country that is on the verge of the first fairest Indonesian election in 32 years. Their objective is to buoy the tourism industry whose revenues has plunged down to $4.7 billion in 1997. Their efforts are also aimed at reversing the damage caused by the media's coverage of the riots in Ambon, East Timor and Kalimantan to tourism which once employed about 8% of the country's work force.

Marketing procedures, Global Marketing, Indonesia, Tourist Travel, Travel industry, Riots, Tourism

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