Ad infusion
Article Abstract:
Canadian Blood Services is looking for new donors to donate blood to the needy people. Canadian Blood Services also formulating new marketing plan to spend $3.5 million on radio and television advertising. The plan to move away from using appeals and crisis management to proactive as marketing strategy is analyzed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Dude where's my sign?
Article Abstract:
The efforts done by Rami Tabello, the founder of Illegal Signs, to terminate unlawful advertising inventories are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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The poker gamble
Article Abstract:
The effort of Unilever Canada to popularize poker as a promotional play in Canada is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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