Advertisers dance to catchy tune of the macarena in Korean TV spots
Article Abstract:
The macarena dance was first seen by South Koreans on television during the 1996 summer Olympics in Atlanta, GA. As the Latin-inspired dance caught on, five South Korean advertisers began cashing in on its popularity. Nadri Coty Cosmetics, Chosun Brewery, Crown Confectionery and Kumkang Shoe sell their new brands amid the tunes of macarena. Lotte Confectionery, meanwhile, took the craze a step further by naming its new hazelnut-and-caramel chocolate bar Macarena. The marketers claim that the advertisements have been well received although some consumers have grown tired of the song.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1996
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South Korean island has its own parting of the seas
Article Abstract:
The South Korean island of Chindo continues to attract adventurous travelers because of a highly unusual attraction. For three times a year, the sea between Chindo and the nearby island of Modo parts in two to reveal a 2.8-km., seashell-covered pathway. The seemingly miraculous phenomenon, which lasts approximately for an hour, has been compared with the biblical story of Moses and the parting of the Red Sea. Local and foreign tourists also flock to Chindo to witness traditional ceremonies and festivals.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1996
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How to put your product on a pedestal
Article Abstract:
Asian executives in all kinds of organizations should know what to demand from their advertising agencies in promoting their products or services. An effective advertising should make consumers think and feel what the company wants them to think or feel. Ads should be able to respond to diverse markets. Age, gender and trends should be taken into account, too. Ads must also be pertinent and able to produce rapport.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1997
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