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Starbucks launches cash card

Article Abstract:

Starbucks Coffee Co. has established a North American initiative with a cash-loaded Starbucks Card which can be used like currency. The cards can be purchased at any Starbucks in North America and loaded with from $5.00 to $500.00.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001

Marketing procedures, Processed Coffee, Coffee and Tea Manufacturing, Marketing/Advertising Methods, North America, Coffee (Beverage), Starbucks Corp., SBUX

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Selling hidden brands

Article Abstract:

An overview is presented of Swiss Water Decaffeinated Coffee CompanyEs successful promotional campaign, which focuses on creating awareness of the companyEs usage of water as against chemicals, in decaffeinating.

Author: Dennis, Frank

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004

United States, Advertising, Advertising Activity, Fruits and tree nuts, not elsewhere classified, Evaluation, Coffee industry, Swiss Water Decaffeinated Coffee Company Inc.

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