Agencies try headless management
Article Abstract:
Grey Canada, Doner and GeneratorIdeaWorks, ad agencies based in Canada, have opted to continue their operations without replacing their outgoing CEOS. A five-person management will oversee Doner's Canadian operations in light of Adrian Taylor's exit as CEO. Grey Canada's seven-person management committee will handle CEO responsibilities formerly managed by Andrew Krupski. The executive staff of Omnicom-owned promo house GeneratorIdeaWorks will divide the duties of outgoing CEO Kevin Astle.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Locking in long-term
Article Abstract:
Advertisers are coming to realize the benefits of cultivating the agency of record (AOR) relationship with their advertising agencies as a relationship and not on a one-off basis. One such successful AOR relationship between is the one between Tropicana Canada and Otis Sauter Partners. The movement towards AOR relationships increased in the mid- 1990s when marketing departments were downsized and marketers had to increase their reliance on their ad agencies.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Agencies must dig for dot-com biz
Article Abstract:
Canadian ad agencies are increasing their business from dot com firms but ad agencies are having difficulties marketing to them. Dot coms, specially start-ups often do not publicize their agency searches because they prioritize their being first to market. They also tend to be secretive since they may not have proprietary infrastructure for protection. Dot coms that have agencies say that having an interactive division is an advantage.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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