Aiming for the top

Article Abstract:

Japanese automobile manufacturers have set a goal to acquire a large share of the luxury car market in Europe, and European makers of upscale autos have come under unprecedented pressure from the Japanese firms since both have targeted the market following a downturn in the US market for luxury products. Local sourcing of parts, or 'local content,' recruiting and developing local management, and local autonomy of European operations are issues that have surfaced as major concerns for the Japanese. Several Japanese companies have established research and development centers in Europe, increased imports of finished products from Europe, or negotiated production alliances with European or US firms in Europe to solve the local content issue. Local management and autonomy remain difficult problems, primarily because of its slow acceptance by some in Japanese home offices.

Motor vehicles and car bodies, Management, Automobile industry, Corporations, European Union, Corporations, Japanese, European Community

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Breaking all the rules

Article Abstract:

Electrolux Corp has established a strong presence in Japan by marketing household and industrial vacuum cleaners, sewing machines, system kitchens, and washing machines using a unique distribution technique, and has achieved sales of over $133 million in Japan during much of the 1980s. Electrolux achieved success by avoiding the complex Japanese distribution system and defining their market using telephone canvassing. The firm also sells door-to-door directly to the customer. Currently, Electrolux is poised to enter the markets for forestry and garden products, as well as small kitchen appliances. The firm also has entered into an agreement with Sharp Corp to penetrate new markets.

Household vacuum cleaners, Service industry machinery, not elsewhere classified, Methods, Foreign operations, Marketing, International business enterprises, Multinational corporations, Strategic planning (Business), Vacuum cleaners, Electrolux Corp.

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Entrepreneurs who win in Japan

Article Abstract:

Five foreign entrepreneurs who operate in Japan describe and analyze their experiences there: Frenchmen Charles Raith and Pierre Baudry, German Dirk Vaubel, and Americans Griffith Frost and Matthew Forrest. The men all started their own businesses in Japan, share a strong desire for independence, and dislike bureaucratic or domineering home offices. The need to adapt to Japanese mores and business practices is described.

International aspects, Businessmen

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