All the right designs: Automakers work hard to decipher consumers' real desires
Article Abstract:
Designs are playing a greater role in consumer products and therefore automotive manufacturers are paying closer attention to vehicle design than they did in the past. Automotive world provide some of the more obvious examples of design that either caters to consumer needs or satisfies their desires.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Roaring ahead
Article Abstract:
The announcement of a new three-year sponsorship agreement with Royal Canadian Golf Association by BMW Group Canada is discussed. . The 2009 Canadian Open, will see BMW as an exclusive platinum sponsor in the automobile and motorcycle category.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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NASCAR, eh?
Article Abstract:
The marketing campaign launched by American racing giant NASCAR for Canadian markets is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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