Allocation of catalogs to collective customers based on semiparametric response models
Article Abstract:
A profit maximization method based on semiparametric generalized additive models is presented to estimate customers' responses to mails or catalogs to maximize the firm's profit.
Publisher: Elsevier B.V.
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 2005
Germany, Sales, profits & dividends, Marketing procedures, Venture Analysis, Methods, Usage, Company sales and earnings, Business enterprises, Marketing research, Company earnings/profit, Parameter estimation, Customer relations, Consumer research
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 2005
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Capacity augmentation of a supply chain for a short lifecycle product: a system dynamics framework
Article Abstract:
An analysis on feedback loop structure of supply chain system with relation to product development is presented.
Publisher: Elsevier B.V.
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 2007
Strategy & planning, Management dynamics, India, Analysis, Management, Planning, Company business management, Company business planning, Feedback control systems, Industrial capacity, Supply chains
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
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