An approach for determination of warranty length

Article Abstract:

The length of product warranties to limit company liability is determined by its evaluation as a marketing variable. The method utilizes given factors such as warranty and price elasticities, costs and product failure rates and their evaluation in terms of sales response models, competitive reaction models, sales elasticities and warranty elasticities. The results show that optimum warranty periods for products can be estimated in terms of short and long term decision making perspectives.

Models, Warranty, Marketing research, Market research

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Consumer heterogeneity in the longer-term effects of price promotions

Article Abstract:

A study explores whether the adjustment, permanent, and total effects of price promotions, and the duration of the adjustment period, differs between consumers segmented based on their usage rates in a product category and their loyalty to a brand. It finds substantial differences between consumer segments and provides insights into how managers can increase the longer-term effectiveness of price promotions by targeting each consumer segment with a different promotion program.

United States, Consumer preferences, Pricing policies

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Recovering and profiling the true segmentation structure in markets: an empirical investigation

Article Abstract:

The market segmentation theory and methods is studied through simulation experiments of alternative mixture model-based methods for segmenting choice behaviors and households characteristics.

Science & research, Research, Methods

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