Anheuser wants world to know beer is healthy

Article Abstract:

Anheuser-Busch Companies Inc. of the United States is hosting a dinner/lecture series for medical journalists with Dr. Meir Stampfer of Harvard University. Dr. Stampfer has done much research on the health aspects of beer and is convinced that moderate imbibing of alcoholic beverages has positive health benefits, lowering the risk of diabetes, heart attack and other medical conditions.

Breweries, Science & research, Public affairs, Beer & Ale, Standard Beer, Health aspects, Research, Beer, Anheuser-Busch Companies Inc., BUD, Speeches, lectures and essays, Stampfer, Meir

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Miller to boost marketing effort for low-end beer

Article Abstract:

Miller Brewing Co. is planning to increase its marketing of economy beer Milwaukee's Best, in a bid to improve market share. Usually, breweries try to emphasize their high-end brands, due to the much larger profit margin.

Strategy & planning, Market share, Planning, Miller Brewing Co., Company market share, Company business planning, Milwaukee's Best (Beer)

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Beer, wine makers use fancy cans to court new fans

Article Abstract:

Wine and beer makers are switching to unusual bottles and cans to increase interest in their products.

Packaging, Wine industry, Wineries

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