As competition revs up in India, Ambassador car toots nationalism
Article Abstract:
Hindustan Motors is promoting its Ambassador car's enduring qualities in an often-nationalistic print advertising campaign. The car has staved off sales declines in the late 1990s with the help of the quirky advertising campaign, but is threatened by competition. The car's 1950s-style basic design has not changed for decades, and it comes only in two colors, black and white. Its position as India's second-best selling car next to the subcompact Maruti 800 is threatened by the fastest selling Cielo from Daewoo.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1997
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GM's efforts to market Blazers in Indonesia could face roadblocks from wary consumers
Article Abstract:
General Motors, the world's largest automobile manufacturer, is ready to launch its Blazer model in Indonesia despite criticism from industry observers and its steep price as compared to the country's favorite auto, which is the Toyota Kijang. The company, nevertheless, is out to prove to itself and others that there is a Southeast-Asian market for the Blazer, which can be equipped with a computer, fax machine and mobile phone.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1995
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Honda Motor zeroes in on Asian market with redesigned, cheaper sedan model
Article Abstract:
Honda Motor Co. Ltd. will introduce a more affordable sedan model specifically designed for the Asian market. The new model will be initially sold in Thailand, where production will start by Apr. 1996. The new Honda sedan will be equipped initially with a 1.3-liter engine. A 1.5-liter model will be launched later and by 1998 Honda expects to produce 20,000 of the cars at the Thai plant.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1995
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