Auto makers seek recipe for success of 'Asia cars.'
Article Abstract:
Automobile manufacturers continue to invest heavily on the development of models that would attract Asian consumers. Given the varied design requirements of each local market, however, the task of developing a successful Asian car may prove daunting. In addition, the existence of special restrictions such as Indonesia's national car program and Malaysia's subsidy program have only exacerbated the problems for automobile makers. One key factor in the success of new models is price since Asian consumers want low-cost but elegant automobiles.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1996
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Foreign auto firms may be headed in the wrong direction in India market
Article Abstract:
Ford Motor Co., Adam Opel AG, Mitsubishi Motors Corp., Honda Motor Co., Daewoo Corp. and other foreign car manufacturers are building premium models for high-end buyers in India. This strategy is inappropriate in a country with many middle class buyers who cannot buy anything more expensive than the Maruti 800, priced at $6,000. While premium models at $11,000 may not be so expensive for buyers in Western countries, it is exorbitant in a country with a GDP of only $350.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1995
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Ringgit lends muscle to auto companies
Article Abstract:
Malaysia's auto companies expect to see more profits following the Malaysian ringgit's strong showing against the Japanese yen. The ringgit is trading at just above 2.10 per 100 yen from a previous average of 2.30 ringgit. Analysts predict auto companies could double their projected earnings growth of 25% if the ringgit can sustain its current strength. The Malaysian automakers, however, are advised to wait for a few months before they adjust their forecasts.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1997
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