BRITANNIA SAYS CHEESE
Article Abstract:
Britannia Industries Ltd (BIL), after building its image and launching new products, posted 13 percent rise in sales at Rs848 crore and 62 percent jump in net profit at Rs29 crore in 1997-98. It launched a new logo - Eat Healthy, Think Better - in 1997 with the help of Strategic Design of Paris, France and undertook the biggest marketing, manufacturing technology and purchasing initiative, to ensure that the new product launches synchronise with the logo change. These products were launched in the premium, snack, dairy and mass segments. BIL also went in for a packaging design upgradation across the board. In July 1997, BIL launched 10 new products with enhanced brand concentration. It brought all cream biscuits under the Cream Treat umbrella brand, relaunched the Little Hearts, Milk Bikis, MarieGold, Jacob's Thin, 50-50 and Merricake. A marketing budget of Rs53 crore was spent on these programmes. In the overall organised biscuit market, BIL's share has gone up from 36 percent two years ago to 38 percent at present and is expected to reach 40 percent by 2000 AD. Under the Tiger brand, which has already become a Rs100 crore plus brand in the glucose segment, a host of variants will be launched. In the coming two-three years, Tiger is expected to become a Rs200 crore to Rs250 crore brand. BIL proposes to launch five new products every year and ensure that one-third of the company's turnover accrues from new products and grow at 20 percent annually. (gsh)
Comment:
Posts 13% increase in sales at Rs848 crore & 62% increase in net profit at Rs29 crore in 1997-98
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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SAY CHEESE, CHOCOS TO YOUR PORTFOLIO: BRITANNIA INDUSTRIES
Article Abstract:
Britannia Industries Ltd (BIL) posted a net profit of Rs289.3 million for the year ended March 31, 1998. Bakery products account for 94 percent of its turnover. Of this, biscuits account for 85.5 percent. It has launched dairy products in the second quarter of 1998-99. Dairy products are likely to account for 33 percent of its turnover by 2001 AD. It has four manufacturing units located in Calcutta, Chennai Delhi and Mumbai. It sales are projected to increase at a compounded annual growth rate of 20.3 percent until 1999-2000 AD. (nr)
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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BRITANNIA NET PROFIT RISES 36 PER CENT
Article Abstract:
Britannia Industries Ltd (BIL) has posted a 36 percent rise in its net profit to Rs19 crore during the first half of 1998-99 (Rs14 crore during the first half of 1997-98). During this period, sales grew by 24 percent to Rs500 crore (Rs404 crore). New launches like Tiger biscuits, Half-half cake and cheese spreads have enabled BIL to post a rise in its earnings during the period. (ag)
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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