Banff looks south for ski tourists

Article Abstract:

Banff and Lake Louise ski resorts are shifting their advertising and marketing attention from Japanese tourists to US tourists in the coming winter 1998 season to cope with the declining number of visitors from Japan. Canadian Pacific Hotels, for one, began a five-year campaign directed to visitors from the US as they are considered to be the business' top market in the next few years. While Banff and Lake Louise resorts are increasing their efforts to lure US tourists as well as those from Europe, Alberta resorts are still targeting Japanese visitors and are repositioning themselves as a must-see destination.

Industry Market Data, Advertising Activity, Geographic, Positioning, Skiing Facilities, Ski Areas, Article

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How Telus embraced competition

Article Abstract:

Telecommunications company Telus Corp of Alberta, Canada, has adopted aggressive marketing strategies and award-winnning campaigns to survive in a deregulated industry. The company focused on identifying its key market segments and their needs, created a new brand and launched an intensive campaign to become an international player. Telus Corp's "Unlimited Yaks" campaign, whihch offered unlimited dialing for C$19.95 a month has resulted in the signing up of 300,000 Alberta households, the company retaining 70% of residential long distance and 65% of the business market.

Telecommunications, Telecommunications industry, TELUS Holdings Inc.

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Friendly jolt

Article Abstract:

Marketing strategies of Enmax, one of Alberta's largest energy utilities, to build relations with customers and make them select Enmax for their energy and gas, are presented.

Electric Utilities, Electric Power Generation, Transmission and Distribution, Management dynamics, Electric services, Customer Relations, Management, Marketing, Company marketing practices, Company business management, Enmax Corp.

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