Bangkok's AIS (Advanced Information Service) relies on Toon, Note to boost its mobile-phone services
Article Abstract:
Advanced Information Service (AIS), based in Bangkok, relies on two young women, Toon and Note, to advertise its mobile-telephone services. The two women appear in television commercials. AIS is currently battling Total Access Communication and other companies for market share.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 2000
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SingTel's umbrella may obscure quality as cellular-service issue
Article Abstract:
Singapore Telecommunications' advertisement showing its coverage of the island may obscure consumer perceptions of service quality between SingTel and its competitor MobileOne. The two companies coverage and the quality of service are very much the same that consumers may be misled by the umbrella metaphor featured in the company's new advertisement.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1997
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Sunday stirs interest in Hong Kong with zany ads for mobile phones
Article Abstract:
Mobile-phone company Sunday has made an impact on Hong Kong's cellular phone industry with its unconventional ads that attract consumers' attention. The firm, which was founded by Mandarin Communications in Sept 1997, made waves upon its entry into the market with its combination of low monthly fees and wacky marketing campaigns. The firm's strategy appears to be paying off, as Sunday has captured 10% of the city's mobile-phone subscribers. Sunday's success has led it to drop ad agency Saatchi and Saatchi and replace it with BBDO.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1999
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