Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers

Article Abstract:

A measure of a customerEs future spending evolution that might improve relationship-marketing decision-making is focused. In the study from a marketing point of view, predicting whether a newly acquired customer will increase or decrease his/her future spending from initial purchased information is analyzed.

Decision-making, Models, Decision making, Customer service, Support services

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Predicting online-purchasing behavior

Article Abstract:

A method of forecasting the online purchasing behavior of consumers is presented. The method highlights the advantages of customers' lists to e-commerce retailer. The customer relationship management in e-commerce is also discussed.

Belgium, Consumer Behavior, Methods, Analysis, Electronic commerce, E-commerce, Customer relationship management, Consumer behaviour, Internet marketing

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Bayesian kernel based classification for financial distress detection

Article Abstract:

kernel Fisher discriminant analysis method is applied to the Bayesian model to estimate the potential for corporate bankruptcy while granting credit to a company.

Europe, Usage, Evaluation, Economic aspects, Bayesian statistical decision theory, Bayesian analysis, Commercial credit, Kernel functions, Financial risk

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